Bill Svrluga has learned the presenting problem is rarely the real issue – or the real opportunity. What’s often missing is a rigorous rethinking of the question, the courage to have candid conversations and the development of strategies that produce the desired outcomes. Whether it’s being one of the founders of four nonprofits that dramatically improve the lives of economically poor people, helping start a new General Mills company – Yoplait USA, helping communities of color achieve their goals or helping an orchestra produce better music, Bill is relentless in rethinking the status quo and getting better results. Bill’s decision many years ago to split his time between strategy consulting and addressing inner city issues has served his clients well. He brings multi-sector experience and perspectives to bear on their thorniest challenges. Bill is President of the WJS Consulting Group.